Breeder checks

Responsible puppy breeder checks: questions to ask before buying

A puppy advert can look warm and convincing, but responsible buying means slowing down, asking questions and being prepared to walk away if something feels wrong.

This guide is for buyers, not breeders. It summarises practical checks from animal welfare organisations and should sit alongside official guidance, veterinary advice and The Puppy Contract.

Do not rush the decision

RSPCA guidance warns buyers not to buy a puppy if they have doubts about the breeder or situation, because buying can fund poor welfare or illegal operations. It is hard to walk away from a puppy, but a pressured sale is itself a warning sign.

Be cautious if the seller wants an immediate deposit, avoids questions, will not let you see where the puppy was raised, or offers to meet in a car park, service station or other neutral location. A responsible seller should want to know about you too.

Questions to ask

Use The Puppy Contract

The Puppy Contract is a free toolkit developed by the Animal Welfare Foundation and RSPCA, and supported by animal welfare and veterinary bodies. It is designed to help buyers find a healthy, happy puppy from a responsible source.

BVA, AWF and RSPCA have encouraged puppy buyers to use The Puppy Contract and ask important questions before buying. It gives structure to a conversation that can otherwise become emotional and rushed.

Warning signs

Be prepared to pause or walk away if you see several of these signs:

Health, microchipping and paperwork

GOV.UK says dogs must be microchipped and registered by 8 weeks old. Ask how the microchip will be transferred and confirm the details after collection.

Also ask about vet checks, vaccination records, worming, flea treatment, food, insurance cover provided by the breeder if any, and what happens if a health problem appears soon after purchase. A responsible breeder should not resent sensible questions.

Breeder names and everyday names

A registered or breeder-style name is not the same as the everyday call name. For example, a dog might have a formal registered-style name but be called “Scout” at home.

Names4Paws can suggest Kennel Club style names for inspiration, but availability and registration rules must still be checked with the relevant official body.

Read the Kennel Club name guide

Sources and further reading

Choosing names for a litter?

Use breeder mode on Names4Paws for six registered-style ideas, then check availability officially.

Find names